Taxi LED Displays: Revolutionizing Advertising on Wheels

If you’ve ever been stuck in traffic, you’ve probably noticed those bright, eye-catching screens on top of taxis. Yep, those are taxi LED displays. They’re not just billboards on wheels. They’re changing the way businesses reach their audiences on the go. In this article, we will discuss taxi LED displays.

What are Taxi LED Displays?

Taxi LED displays are digital screens placed on top of taxis. We can also call them taxi top LED displays. They show advertisements mainly. These screens use LED technology. They are bright and energy-efficient. Because they can reach to more people, businesses often use them to promote their products, services, or events.

These displays can be controlled remotely via 4G/5G. So, it allows advertisers to change the content at any time. This makes them a flexible way to advertise. Double side taxi LED displays are more common. Dreamway offers different types to meet clients’ requirements, such as P2.5, P3.33, P5, etc.

Features of Taxi LED Displays:

Taxi LED displays have several key features that make them an excellent choice for mobile advertising:

1. High Brightness: These displays are bright enough to remain visible in all lighting conditions, including direct sunlight. This ensures that your message stands out day and night. Generally, the brightness in white balance is about 5,500 nits. And it can be higher according to customers’ needs.
2. Energy Efficiency: LED technology is known for being energy-efficient. The maximum power consumption per LED taxi display is about 600W. And it is only about 200~400W during operation. It is calculated based on a two-sides taxi top LED display, with 960×320 mm per side.
3. Durability: Taxi LED displays are weatherproof. They can operate even in rain, snow, or extreme temperatures. The protection grade is IP65. It reduces maintenance costs.
4. Remote Control: One of the significant features of taxi top LED displays is the ability of remote control. Advertisers can easily update content and manage multiple screens from anywhere. It is mainly achieved via cloud publishing platform.
5. Diverse Content: Unlike static advertisements, taxi roof LED displays can show diverse contents, including videos, animations, texts, etc. Therefore, the advertisements are more engaging, and they can attract more passers-by attention. This can bring higher ROI.
6. Customization: We can customize different types, sizes, and resolutions of taxi LED screens. As mentioned above, we offer pixel pitch types such as P2.5, P3.33, P5, and so on. Besides, except for the standard screen size 960×320 mm, we can also make other sizes according to your need.
7. Wide Viewing Angle: This feature is also important. Thanks to wide viewing angle of 140°, people can view a taxi roof LED display clearly from different directions. This can maximize the impact of advertisements.
8. Real-time Updates: Regarding real-time updates, the taxi top LED display can show current promotions, news, or event-related content. It is especially useful for time-sensitive campaigns.
9. Geo-Location Display: It means the taxi LED display can show specific advertisement when the taxi is driving near the specific location. For example, if the taxi is driving near McDonalds, the taxi will show ads of McDonalds. It is because the GPS equipped inside the display can detect the location and change contents.

How to Install Taxi LED Displays?

Installing a taxi LED display involves several steps. The most important thing is safety. Here’s a concise guide on how to install a taxi top LED display:

1. Install the Taxi LED Display: First, clean the taxi roof area where the display will be mounted. Then, connect the display and the roof rack before attaching them to the taxi top. After that, you can move the whole set to the taxi roof, and adjust the roof rack to fit the taxi dimension.
2. Connect the Taxi Battery: Connect the display to the vehicle’s battery. The red power cable is connected with positive electrode, while black cable is with negative electrode. For the switch cable, it should be connected with “ON” gear of ignition device.
3. Test the Display: After everything is connected, check whether the taxi LED screen is operating correctly. Besides, you can make any necessary adjustments of the position of the display. At last, tidy up any loose cables to prevent them from being damaged or caught in the door.

How to Operate Taxi LED Displays?

Operating taxi LED displays is quite easy. Here’s a simple guide on how to operate taxi LED displays:
First, create an account on the platform provided by the taxi LED display manufacturer. Usually, you need to enter basic information and create a username and password.

Then, you can sign in to check all functions the platform provides. You can manage your advertisements with only one click.

Here is an example of the instruction from one of LED display control system suppliers: https://ledaips.com/learn/AIPS%20instruction.mp4

You can get more details on how to operate from this video.

Taxi LED Displays vs. Taxi LCDs:

How to choose between taxi LED displays and taxi LCDs for your taxi top advertising? Here we will talk about some key differences between them:

1. Brightness and Visibility:
   Taxi LED displays are much brighter than taxi LCDs. As we mentioned above, taxi LED displays can reach more than 5,500 nits, while taxi LCDs are only about 3,000 nits. As a result, LED taxi displays are more visible in the daylight.
2. Durability and Life Span:
   Compared to LCDs, LED displays are more suitable to use in harsh weather conditions. Besides, the typical life span of LED displays is 60,000~100,000 hours. For LCDs, their life span is half less than that of LEDs.
3. Energy Efficiency:
   LED technology is generally more energy-efficient than LCDs. We can know from the above that the average power for a standard size taxi top LED display is 200~400W. With the same size, LCD will be about 400~800W.
4. Cost:
   Taxi top LED display price maybe higher at the beginning. However, considering their durability, energy efficiency, and long life-span, they are more cost-effective in the long run. LCDs might seem cheaper initially, but they can be costly in the future maintenance.

Conclusion:

In the world of mobile advertising, taxi LED displays are a powerful tool. Whether you’re a small business owner or a large corporation, these displays offer a unique way to get your messages out there.

Dreamway started to develop taxi top LED displays from 2013. We have rich experience on this product development. If you are interested to get a taxi LED display, please contact us.