The competition is very fierce in the retail industry nowadays. So stores must find innovative ways to attract customers and increase sales. One effective solution is to use shelf LED displays. These displays use LED technology to showcase products on shelves. And they can create an eye-catching display to attract potential customers.
In this article, we will discuss some aspects of shelf LED displays.
What are shelf LED displays and how do they work?
Shelf LED displays are digital LED screens to show ads or promotions on retail shelves. They are powerful tools to promote products. For example, they can show prices, stock availability, and brand ads. With the development of technology, you can link specific products to shelf LED displays. And they can display preloaded content of the products picked up from the shelf.
An LED shelf display needs hardware and software for operation. The hardware includes an LED screen, controller, and control PC or mobile phone. The software is a cloud platform. You can upload and manage content via WIFI/USB/LAN connection. You can display specific content based on the time of day or the foot traffic in the store.
Types of shelf LED displays:
Shelf LED displays come in different types and sizes. Below we will list some common types and sizes:
- Types: Polycarbonates (PC) protected and GOB.
- Pixel pitches: P1.2, P1.5, and P1.875.
- Screen sizes: 600×60 mm, 900×60 mm, 1200×60 mm (Shelf LED display).
- 600×240 mm, 900×240 mm, 1200×240 mm (Shelf LED display on top).
Besides, we can divide them as below according to the control methods:
Plug-and-play shelf LED displays:
You can use USB to play content. There are preloaded images and videos. You insert the USB into the display, and it can play advertisements.
Remote control shelf LED displays:
This method is mainly via WIFI. You can change images or videos on the screen remotely. It is much more convenient for you to operate.
PC-connected shelf LED displays:
You connect the display to a PC or laptop. We can also call it an Ethernet connection. However, it is less convenient than the USB and WIFI connection discussed above.
Features and benefits of shelf LED displays:
In this part, we will talk about some features and benefits of shelf LED displays:
Our shelf LED displays are designed with PC protection or GOB. So it is not easy to collide with each other or with products on the shelves. This feature helps to protect the screen and products from damage.
Waterproof and dustproof:
With the GOB design, shelf LED displays are waterproof and dustproof. It ensures the display function well even in harsh environments.
High-quality images and videos:
The types are fine-pitch LED displays, such as P1.2, P1.5, and P1.875, so the content is high definition. It can enhance customers’ understanding of the product. And it can bring more sales.
It is easy to understand that we can customize content on the LED screen. You can showcase your products or promotions as you want. You can make content more engaging.
How to create engaging content for shelf LED displays to drive sales?
To create engaging content, you need to know the target audience and products. Here are some tips that may help:
Use high-definition content:
It is the basic requirement. We all know high-definition content is more appealing and can grab more attention. Thanks to fine-pitch LED display applications, you can get high-definition content easily. One tip here: you need to consider the resolution of the display when designing the content. Ensure the content resolution is the same or close to the display resolution.
Keep it simple:
Simplicity is the ultimate sophistication. We know it. But it is more difficult to practice. Avoid putting too much information on the display screen. Instead, highlight key products or promotions to catch the customer’s attention.
Use animations and dynamic content:
Animated and dynamic content can make your display more memorable. So it would help if you considered using such content when designing.
Change it up:
Regularly change the content on your shelf LED display to keep it fresh. It will also help to promote new products and draws more sales.
Consider your target audience:
Last but not least, consider your target clients to see what will appeal to them. So your content can be niche targeting.
How much is a shelf LED display?
The price of a shelf LED display can vary depending on the pixel pitch, size, type, and quantity. Yes. Quantity also matters. The cost of a sample price is much more expensive than that of batch prices.
The estimated price can range from 150 USD to 1,400 USD per unit.
Shelf LED displays are an innovative method to promote products in stores. They have different types and sizes. I hope you can get some idea about this product.
If you are looking to buy shelf LED displays, please consult us.