Billboards have been a popular advertising tool for decades. In recent years, LED billboards are becoming more and more popular. It is due to their advanced technology and flexibility. LED billboard advertising helps businesses dynamically deliver their message.
In this article, we will explore the world of LED billboard advertising.
What is LED billboard advertising:
LED billboard advertising is a kind of outdoor advertising. It uses light-emitting diodes (LEDs) to display high-quality images and videos. It is eye-catching. Passersby can see these digital billboards at once. You can easily find them in high-traffic areas:
- Highways
- Airports
- Shopping malls
LED billboards are more flexible than traditional billboards. It is because advertisers can make the content management remotely and in real time. Therefore, they can adapt to changing marketing trends or respond to current events.
However, LED billboard advertising is more expensive than traditional billboards. And you need to do regular maintenance to ensure its ongoing functioning.
LED billboard advertising and other outdoor advertising comparisons:
We know LED billboard advertising is one type of outdoor advertising. So there should be other forms of out of home advertising. Here we will talk about it:
Static billboards:
Static billboards are traditional billboards. They show static images and messages only. They are less eye-catching than LED billboards because they cannot display dynamic content. However, they are more cost-effective for businesses with a limited budget.
Transit advertising:
Transit advertising includes ads on buses, trains, and other public vehicles. Because it can reach different people who are commuting to work or traveling, it is more targeted. However, it has limited sizes and visibility. Consequently, it is less effective for certain types of messages.
Street furniture advertising:
For ads on bus stops or other public fixtures, we call them street furniture advertising. It is with similar features to transit advertising. It is practical to reach people in specific areas or neighborhoods.
Guerrilla advertising:
Guerrilla advertising refers to unconventional marketing tactics. It is to grab attention in unexpected ways. Although more creative, it is riskier and less measurable than LED billboards.
Advantages of LED billboard advertising:
We have some idea about the definition of LED billboard advertising. Now we would see its advantages. I would state some aspects here:
Attract attention:
LED billboards are much brighter and more colorful than traditional billboards. So they are easier to stand out in busy urban areas or highways. They can also display dynamic content. As a result, they are more engaging and memorable than the static billboard.
Flexibility:
As mentioned above, you can easily update the content remotely and in real time. It is just with one click. You can send the content you want no matter when and where you are. You are more nimble in the programmatic advertising.
Environmentally friendly:
Traditional billboards often rely on paper or vinyl materials. You have to change it to whatever you want to replace. So it can contribute to waste. However, outdoor LED billboards are IP65, at least. They can withstand harsh weather conditions. And they have a life span of about ten years. So it can help reduce the overall environmental impact of outdoor advertising.
Offer creativity:
You can design dynamic and engaging content on the digital billboard. It includes animations, graphics, and videos. You can create campaigns to impress your target audience. Consequently, it can drive greater brand awareness and sales.
How LED billboard advertising affects consumer behavior:
We have discussed the advantages of LED billboard advertising above. Now we will move to its impact on consumer behavior. It can influence consumers’ attitudes, perceptions, and purchasing decisions. Here I want to share some points:
Brand awareness:
LED billboards can increase brand awareness by exposing consumers to a brand’s message. The more exposure consumers have to a brand, the more familiar and trustworthy it becomes. As a result, it can lead to increased brand recognition and loyalty.
Attention-grabbing:
The engaging content of LED billboards can grab the attention of passersby. It can create a visual impact on consumers. So it can improve engagement.
Call to action:
You can include a call to action on your LED billboard. It can be a discount, QR, or a website link. It can encourage consumers to take immediate action. LED billboard advertising can help you increase sales in this regard.
Emotional appeal:
LED billboards can leverage emotional appeal by using storytelling to connect with consumers. Emotional advertising is more effective than rational advertising in influencing consumer behavior.
Targeted advertising:
The LED digital signage can show different content at different times of the day or week. So advertisers can target specific audiences. Therefore, LED billboard advertising can increase the likelihood of consumers taking action.
What is the size of an LED billboard?
We can make different sizes for your LED billboards. There are small, medium, and large-scale displays. The size of the LED billboard depends on several factors:
- The location
- The conveying message
- The budget
Small LED billboards:
We can also call them LED digital signs or LED signs. Businesses can display their logo, operation hours, or daily specials. You can find such LED sign on a building, a pole, or even a vehicle. They typically range in size from 1′ x 1′ to 10′ x 5′.
Medium-sized LED billboards:
Such billboards are generally on the roadside or in high-traffic areas. The sizes are from 10′ x 5′ to 20′ x 10′. The installation can be either a pole or a wall mount. You can use these billboards to promote products or services.
Large-scale LED billboards:
They are the biggest and most impressive displays. They are primarily on major highways or high-traffic areas like Times Square. The size can be as large as 100′ x 50′. They are high-definition.
How much energy does an LED billboard use?
The amount of energy an LED billboard uses depends on its size. Also, it is relevant to the LED type.
For instance, the standard power consumption for a regular billboard is about 400 W/m2. It consumes about 130 KW if operating 18 hours per day for a 20′ x 10′ billboard. If it is a common cathode LED billboard, the power consumption is about 200 W/m2. So, it consumes about 65 KW with the same size and operation time.
How much does it cost to advertise on an LED billboard?
The cost of advertising on an LED billboard will depend on several factors:
- The size of the billboard
- The location
- The length of the campaign
- The demand for advertising space
Advertising on an LED billboard is more expensive than on a traditional billboard. It is due to the advanced technology and flexibility of LED displays.
We can measure it in cost per thousand impressions (CPM). It means the cost for 1,000 people to view the advertisement. The CPM for an LED billboard can range from $5 to $50 or more, depending on the factors mentioned above.
For example, advertising on a giant LED billboard at Times Square can cost you upwards of $30,000 monthly. On the other hand, a smaller LED billboard in a less-populated area may only cost a few hundred dollars per month.
Here I want to state a phenomenon. Advertisers can purchase LED billboard advertising space in packages. They include a certain number of impressions or a certain length of time. For example, an advertiser may buy a package including 100,000 impressions monthly. It can help advertisers get the most value for their investment.
Conclusion:
We have discussed several aspects of LED billboard advertising in this article. I hope you get some more idea about this product.
If you plan to start your LED billboard business, contact us.
